Testimonials
BlueCore communicates clearly
What can a successful company do when it outgrows its brand message? Watch this 90-second video to see Fayez Mohammed, CEO of retail marketing platform company BlueCore explain how the company’s growth made describing their value more difficult, and how a message makeover with Jeffrey Pease set the stage for the next wave of growth.
MeteoGroup Supercharges Sales
What questions does this video answer?
How can a complicated brand message hurt sales? Can simplifying your messaging reverse a sales decline? How can a highly technical company turn its complexity into a simple brand message?
Message makeover training
Ready to sharpen your message to grow your business? Whether you are preparing to attend a Message Matrix workshop or trying to do it yourself, here’s a live basic training in doing a message makeover.
Is your story sales-ready?
Three tests to determine whether your message actually helps you sell.
The secret ingredient to social media success
It's not a new technology. It's a really old one.
Attention! How to present so your audience gives a s#!t
Why so many presentations bomb, and how to earn your audience's attention with Purpose, Story and Performance.
Tenna builds a more valuable brand
Find out how a messaging makeover with Jeffrey Pease helped Construction technology company Tenna communicate clearly and reach customers more effectively.
Message Matrix examples
The Message Matrix provides a consistent structure for sharpening your message to grow your business. But consistent does not mean rigid. The Message Matrix can fit very different companies and market positions if it is used appropriately. This video gives you the basics of understanding market phases and creating a Message Matrix that fits and drives sales growth.
What's worse than boring your customers?
Boring your customers isn't the worst thing you can do in marketing. Find out what is.
Why marketing your difference isn't always better, and how to do it right.
The team at analyst firm Markets and Markets fearlessly fights for brand clarity!